DESIGNING THE INVISIBLE™
Helping organisations successfully adopt and operate technology, AI and new ways of working by improving decision quality, trust, behaviour and performance.
The challenge is rarely a lack of information. The challenge is deciding what matters.
20+ years leading transformation, behaviour change and technology adoption across global organisations including Diageo, Nike, Dr Martens, Anglo American and easyJet.
Understanding the human factors that determine whether technology delivers value.
Judgement, adoption and performance where operating models meet AI-enabled decision systems.
Trusted experience across global brands
Diageo
Dr Martens
easyJet
The Signal Problem
TRANSFORMATION
CYBER & RISK
PEOPLE & TALENT
DATA & TECHNOLOGY
OPERATIONS
Different domains.
Different consequences.
The same underlying challenge.
Organisations Are Surrounded By Signals
Customer signals. Operational signals. Technology signals. AI signals. Risk signals. Employee signals. Most organisations have more information than ever before. The challenge is not collecting information. The challenge is detecting what matters, interpreting it correctly and acting before small issues become significant problems.
AI Adoption
Turning concern, ambiguity and experimentation into credible patterns of use.
Decision Quality
Improving judgement under pressure when signals are weak, noisy or contested.
Governance
Creating practical controls that protect trust without slowing learning.
Performance
Designing operating habits that convert technology investment into visible results.
Signals Become Outcomes Through Decisions
Performance rarely depends on information alone. It depends on how people interpret signals, make decisions and adapt under conditions of uncertainty.
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Why Clients Engage
Technology rarely fails because of technology.
Performance depends on how people interpret information, make decisions, build trust and adapt their behaviour.
Work sits at the intersection of:
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Expertise
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Transformation & Change
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Human + AI Performance
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Designing the Invisible
Areas of Exploration
Questions, disciplines and operating environments shaping the work.
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SIGNALS
SENSEMAKING
DECISIONS
ADAPTATION
PERFORMANCE
FOUNDATIONS
Three domains that continue to shape the work.
Exploring how organisations perform when information is incomplete, conditions are changing and important signals can be easily missed.
MISSION CONTROL
Mission Control
Performance under uncertainty.
Signals • Anomalies • Expertise • Resilience
COMPLEXITY
Complexity
Making sense of changing conditions.
Sensemaking • Adaptation • Emergence • Multiple Perspectives
HUMAN + AI
Human + AI
Trust, judgement and decision quality.
Trust • Oversight • Decision Quality • Human Judgement
Designing the Invisible™
Technology is visible. The conditions that determine whether people use technology effectively are often invisible. Trust. Attention. Sensemaking. Decision confidence. Expertise. Psychological safety. Human-AI collaboration. These invisible factors shape how organisations perform under uncertainty.
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Human Signal Intelligence
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Decision Intelligence
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AI Governance
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Adaptive Operations
Selected experience
Selected Experience & Perspectives
Experience spanning digital transformation, organisational change, technology adoption and complex operating environments where people must interpret information, make decisions and maintain performance under conditions of uncertainty.
Diageo
Global AI-enabled recruitment transformation
Designed decision environments, governance frameworks and capability approaches supporting responsible adoption of AI-enabled recruitment across global markets.
Nike
EMEA SAP S/4HANA transformation across 26 countries
Led the people side of a major enterprise transformation spanning technology, operations and organisational change across multiple markets.
Dr Martens
Business transformation and operating model change
Supported large-scale transformation initiatives focused on adoption, organisational effectiveness and business performance.
Additional experience includes Anglo American, easyJet, telecommunications, retail, public sector and regulated environments.
Trusted by Leaders
Transformation succeeds through trust, clarity and the ability to bring people together around complex change.
LinkedIn Recommendation
Larry led change on Nike’s EMEA SAP S/4HANA and SAP CAR transformation across 26 countries. He navigated a technically and organisationally complex environment with creativity, resilience and exceptional stakeholder engagement.
Gerald Van Den Esschert
Global Director of Technology Programs, Nike
LinkedIn Recommendation
He combines strategic thinking, relationship building and practical delivery to help organisations navigate complex transformation environments. He brings people together, simplifies complexity and helps teams move forward with confidence.
Nicole Lesterhuis
Transformation Special Forces | Investor & Co-Founder, STRETCH | Ex-Nike
The most interesting organisational challenges rarely begin with a lack of information. They begin when important signals go unnoticed, are misinterpreted or are acted upon too late. This section captures selected observations, questions and emerging ideas from ongoing work, research and exploration.
What Is Being Missed?
Small anomalies often precede major failures.
Most organisations do not fail because information is unavailable. They fail because important signals are not recognised, interpreted or acted upon in time.
Changing Interactions, Not Individuals
Why changing people rarely changes systems.
Complex environments are shaped by interactions, relationships and conditions. Lasting change often begins there.
Designing The Invisible
Technology is visible. Success conditions are not.
What the AI Experience Summit revealed about adoption, trust and decision-making in AI-enabled organisations.
Better Decisions. Better Adaptation. Better Performance.
Supporting organisations to strengthen decision quality, improve adaptability and create the conditions for successful performance in complex environments. Decision Quality · Operational Performance · Human + AI Collaboration · Organisational Adaptability · Trust & Confidence · Resilience
LET’S CONNECT
Most conversations start with a question, an observation or a signal that doesn’t quite fit. Whether you’re exploring AI adoption, transformation, cyber resilience, organisational performance or decision-making under uncertainty, I’d be interested to hear what you’re seeing. Choose the conversation that works best for you.
A simple route for short questions, early signals and informal conversations.
Message on WhatsApp →
Different challenges.
Different contexts.
The same underlying question:
Creator of Designing the Invisible™
Exploring signals, judgement and performance in technology-mediated environments.
© 2026 Larry Anderson · Human + AI Operating Performance